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Classic, a premium brand was
launched in India in the year
1987 with the objective to provide
quality products at a best,
valuable price to its consumers.
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Toothbrush was
the first product that was launched
by the group under the brand name
'Classic'.
Classic has been a market leader
in the mass segment of toothbrush
category. |
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| Positioning of
Classic toothbrush has been colors;
first media campaign which was
run during the 90's became very
popular with its punch line "Lal,
Kaala, Pilla". Same punch
line, because of its popularity
was re-used in the new campaign
in 2001. |
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| Further on with
the image of Classic toothbrush,
the group ventured into Dental
Floss, Shaving brush, Hair brush,
Nail Clipper, Nail filer and Sanitary
napkin under the same brand name. |
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| Over the years
Classic has maintained its position,
by evolving itself and by remaining
relevant to demands of modern
and young India. Thus, enjoys
tremendous Brand Equity and trust
with every passing generation. |
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| Today, Classic
is present in the following product
categories: |
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